01 THE ONE watches are like none you've ever seen before. These exceptional timepieces feature LED displays and a binary time-reading system that will change the way the world tells time. An 01 THE ONE watch is perfect for mathematicians, scientists and computer experts who want a truly one-of-a-kind watch.
01 THE ONE watches are designed using the binary code, which consists of only the numbers zero and one. Zero represents the off state, while one represents the on state. Combined in groups of eight, these numbers can represent hundreds of different values including time. Revolutionizing the watch market, 01 THE ONE watches are distinctive and completely unique.