Just Arrived: Autumn Additions

With summer slipping away the next few weeks, it’s time to freshen things up for the Fall
Nobody wants to keep summer going as much as we do at WatchCo. But you can’t stop time, and all of the new products we’ve gotten in within the last two weeks are certainly warming our spirits up in preparation for cooler weather.

Check out the latest from Citizen watches if you’re looking for something new on your wrist. And the newest offerings from Shwood sunglasseslook stellar as well. Plus we have plenty of new backpacks and handbags for those weekend getaways. And when you use the discount code FALL10, you’ll get 10 percent off your entire purchase.*

Newness exists everywhere on our site now, throughout all of the wristwatchesopticsluggagemoney carriers and all other accessories. Enjoy the last few weeks of summer everyone!

*Code not valid on MTM Special Ops Watches. Maybe they’ll change their mind by next autumn. 🙂

Shop – Skagen Watches

These Danish-designed products are among the thinnest time-tellers you can place on your wrist. (And they’re new!)

New – Seiko Timepieces

One of the industry’s oldest brands constantly is reinventing itself. Check out their newest innovations today.

Shop – House of Marley Headphones

From the family that perfected reggae comes headphones and earbuds that will make the music sound even better.

NEW: Responsibly Grown…

Want to look good and make the world better?
Then Conner Hats are for you.
At WatchCo, we make it our mission to keep your wrist trendy and stylish. But when we have the opportunity to do the same with your head, we’re going to take advantage.

And Conner Hats is such a great add for us. Each item is manufactured with organic cotton for the utmost quality and the minimum amount of impact on our environment. With Conner, you can be responsible AND fashionable!

Our online shopping cart is also large enough to hold more than just a fewConner Hats as well. Go ahead and feel free to add on a timepiecepair of shadescarryallbillfold or any other accessory we carry as well. We hope you’re as thrilled as we are to have Conner Hats!

Shop – DPx Knives & Gear

Unrelenting and uncompromising, DPx Gear is counted on by those who survive in the harshest of terrains.

New – Diesel Watches

The brand that is the hallmark of over-sized timepieces and fashion with a punch, Diesel has their latest and greatest right here.

Shop – Suunto Wristop Computers

Measuring altitudes, temperature and direction has never been more accurate than it is now with Suunto.

Save on Your 2016 Back-To-School Shopping Now

Forget all about pencils, paper and books.
The real supplies they’ll want are right here.
Some students are already back to school, and some will be back shortly. Don’t let your kids (or you) get into September without everything they need right here at WatchCo.

Keep their eyes protected and in style with the trendy optics selections from Neff. Make sure they have a strong, durable backpack by the trusted brand Esperos. And keep them on time for all their classes with a new Diesel wristwatch.

The shopping doesn’t stop there. Use discount code BACKTOSCHOOL10for ten percent off on any watchpair of sunglassesbagwallet or anything else as well.* Get ready to hit the books properly, everyone!

*Discount code not applicable to MTM Special Ops watches. We’re putting them in detention because of it. 🙂


Shop – Quay Sunglasses

Because the school year isn’t just winter, these Australian shades will keep you (looking) cool all year long.

Shop – Fjällräven Backpacks

More than just any old backpack, these carryalls have always been on the cutting edge of fashion.

Shop – Fossil Watches

Long the most popular brand we have ever carried, Fossil continues to innovate with new styles quarterly.

The Perfect Blend of Vision and Timing

From Japanese street life to USA club lifestyle, you’ll find Komono accessories everywhere.

Finding great watch and sunglass brands is something we are used to doing here at WatchCo, but to find a brand that features both is extremely rare. That’s what makes Komono so great.

Whether it’s the clean-looking yet colorful watch line Komono makes, or the trendy sunglasses it produces, you’ll be hard-pressed to find a Komono owner who doesn’t love their product. And that’s also extremely rare in this business.

So go ahead and peruse our selections of Komono watches andsunglasses, and you’ll see for yourself why we love this brand. But feel free to also browse through and take a closer look at all of the rest of the tremendous wristwatcheseyewearbagsbillfolds oand other accessories as well. Enjoy your weekend, everyone!

Shop – Orchill Wallets

Flat and slim but with the ability to expand, an Orchill is the modern, stately must-have accessory for fall.

New – TOKYObay Watches

Now for men too, these minimalist designs are addition by subtraction in the timepiece industry.

Shop – Wigwam Socks

Best known for keeping your feet toasty warm in winter, Wigam also makes breathable socks for the summer, too.

Put a Sock ON It!

WatchCo is proud to join up with Point6 socks to empower outdoor enthusiasts everywhere.
Bringing aboard new brands is something we constantly strive to  do here at WatchCo, but we only partner up with the best quality items at affordable prices. Embodying that philosophy is our newest friend, Point6 socks.
Through the newest scientific developments in merino wool, Point6 has made the perfect socks for active lifestyle pursuers and those who challenge themselves with harsh outdoor environments. The temperature stabilizing technology of each pair truly sets Point6 above the rest.
And while you’re checking out the dozens of socks Point6 has to offer, maybe it’s just about time to grab a brand new timepiecepair of shadeshandbagwallet or one of our other cool products as well. We’re thrilled to have you aboard, Point6!

New – Citizen DRIVE Watches

Taking Eco-Drive to the next level, DRIVE watches are among the best timepieces made in Citizen’s history.


Shop – Wonderland Sunglasses

In a world that is begging to being discovered, Wonderland shades make the perfect companion.


Shop – Reactor Watches 

The toughest watches known to mankind? We think so. See for yourself today.

That’s Not a Knife…

…This Is a Knife.

Make it cool. Make it solid. Make it happen.

And definitely make it a Benchmade.
We love our watches here at WatchCo, but we have a wealth of great accessories as well. And for all of you outdoors enthusiasts, hikers and campers, we’re introducing a new line today: Benchmade knives.

Combining cutting edge innovation, hand-crafted touches and the pinnacle of technology, each knife produced by Benchmade is of the utmost quality. These rescue tools and specialized cutlery will never let you down in the field, no matter if you’re creating shelter or navigating to the top of the mountain.

Add a Benchmade to your cart now, and don’t forget to pick up a new watchsunglassescarryallmoney clip or something special as well. And welcome to WatchCo, Benchmade!

New – Ice-Watch Timepieces

This brand features some of the most striking styles in the industry. Check out their new offerings for summer today.

Shop – Suncloud Optics

Featuring polarized lenses and contemporary frames, a pair of Sunclouds are perfect year-round.

Shop – Pulsar Wristwatches

Get all of the Seiko luxury and precision at a fraction of the price from its sister company.

Happy Holidays?

Jingle bells, cookies & balmy summer weather: All the elements of a great Christmas in July!
Don’t wait until December for a holiday sale. Celebrate with us this weekend with our Christmas in July promotion, and make yourself (and your pocketbook) happy in the process.

All you have to do is add the items you want into your cart, then punch in the discount code HOLIDAY10 to receive 10 percent off your entire purchase.*

After that, all you need to do is just sit back and relax knowing your new wristwatchpair of shadeshandbagwallet or whatever is on its way to you. And Merry Christmas (in July)!

* Some restrictions might apply. But Santa is in charge of that.

Shop – Projects Timepieces

Shopping for creators and artists can be tough. But Projects Watches actually makes it quite easy.

New –  Proof Sunglasses

Those strung-up lights a little too much for your eyes? Then grab a new pair of wooden frames from Proof.

Shop – Hex iPhone Cases 

Buying an iPhone as a gift is so boring. Why not get them the stylish Hex case to protect it instead?

The New G-Shocks Are Here!

Looking for that elusive perfect complement for warm weather wardrobes? Your search is over.
Ever since we launched WatchCo back in 1993, the Casio brand–and specifically G-Shock–has been among our most popular series we have offered. So without any delay, we’re proud to offer you many new choices from the line today!
Be it the S-Series Heathered Resin style pictured above, or any of thejust-released Tricolour models, all of you G-Shock fanatics won’t be able to click your way fast enough to enlarging your collection. (We speak from experience.)
And after you select your new G-Shock, remember to check out all the other awesome watchessunglassescarry-allsmoney clips and a ton of other great accessories we have right now, too. It’s the peak of summer, so make sure you’re all set up to make it the best one yet!

New – SMITH Optics

From fun to formal, there’s a pair of SMITH shades to suit any event or and all lifestyles.


Shop – MTM Special Ops

The gold standard in tactical watches, these do-it-all machines are a must for anyone who needs nothing but the best.



Shop – The New Brand of Apparel

Make the change that you’ll never regret by switching to Ethika underwear now.

Your Freedom of Choice

The festivities continue all summer long!
Save on your new accessory today at WatchCo.
Far be it from us here at WatchCo to be the buzzkill on a fantastic summer. So please allow us to keep all the fun going by offering another sale to you this Independence Day.
Just add all your items to your cart, and then enter the discount code JULY4 to receive 10 percent off everything.* This holiday is all about freedom, and you should not be restricted to paying full price!
The discount code expires at midnight on July 4th, so make sure you scoop up all your timepieceseyewearhandbagswallets or whatever we have available, too. And have a happy and safe Independence Day, everybody!
*Discount code not available on MTM Special Ops watches. Freedom only goes so far. 🙁

Shop – Raen Optics

If there ever was a “dress” brand of sunglasses, these would be it as all models are quite stately and regal.

Shop – NAVA Brand

Design your life with this fashion line straight from Italy featuring modern styles with a dollop of minimalism.

New –  Nixon Timepieces

Popularized by skaters and extreme athletes, these are actually worn in formal offices and boardrooms as well.

Do You Know What Today Is?

Celebrate National Sunglasses Day today with a new pair of shades from our collection.
Just like most people, all of us at WatchCo love a good party. And the reason for today’s festivities is for National Sunglasses Day.
Please let this email serve as a reminder to protect your eyes when you step outside. Even on colder, cloudy days, it’s important to keep the sun’s unfiltered UV rays from damaging your eyesight.
Lucky for you, we have a boatload of brands to choose from includingNeff, SMITH, WeWOOD and more! Reward yourself with an injection of style for you eyes now. And Happy National Sunglasses Day!
Shop – Komono Shades

You’ve worn their watches, now check out these minimalist styles with a touch of the Far East.

Shop – Local Supply Optics

Despite their Australian design and production, Local Supply is made for locals everywhere across the globe.

Shop – Vestal Eyewear

Perfect for the summer concert circuit, these frames were made for the rock star lifestyle.