NEW For Summer: Forecast Optics

Perfect for the days when the clouds call in sick,Forecast sunglasses will keep your face smiling.

June is right around the corner, but that doesn’t mean WatchCo is slowing down when it comes to adding great summer brands. The latest on our site? All of the great products from Forecast Optics.

These frames–utilizing either wire or molding–encase durable lenses on each sporty model. Modern styles abound throughout the Forecast line, with men, women and children having many options to choose from.

And don’t think that we’ve removed anything from our site to make room for Forecast, either. We still have a huge collection of timepiecesshades, luggagecarryalls and a ton of other cool and unique stuff as well.

Welcome to WatchCo, Forecast Optics!

New – Komono Watches

Eastern design with European decision make these Komonos as practical as they are special.

Shop – Fjällräven Bags

Big backpacks, small backpacks, handbags and laptop cases all make up this top-selling line for us.

Shop – Helle Knives

Hike with a Helle blade today. Perfect for cutting and whittling wood, these knives will always come in handy.

Keep Those Scholars on Time

Show that graduate how proud of them you are, and save some of your cash while doing so.

The matriculation from high school to college to the real world is something we love to see here at WatchCo. Hard work, dedication and commitment are all prerequisites to success, and it’s always cause for recognition when someone achieves his or her goal.

So give the gift of time this commencement season. With watches for bothmen and women, you’re sure to find that special timepiece that the recipient  will undoubtedly treasure forever. Use the discount codeDADSGRADS to receive 10 percent off your purchases with us today.

So if you need something special for the cap and gown wearer, or you want to get the jump on Father’s Day, browse through our listings for all of our wristwatchessunglasses, backpackshandbags or any of the other gift options we have as well. Congrats to the Class of 2016 from all of us here at WatchCo!

*Discount does not apply to MTM Watches. We’re still trying to get our teacher’s assistant to fix that. 🙂

New – Fossil Timepieces

Not sure what to get that grad? Check out all the choices from our most popular brand.

New – Neff Sunglasses

Fun frames at affordable prices. Neff will keep the party going all summer long.

Shop – Diesel Watches

These unique models make statements without the wearer ever opening his or her mouth.

NEW For This Summer: Edwin Watches


Using concepts of the Japanese denim origins,Edwin watches are a throwback to freedom.

Everyone who comes to work at WatchCo does it with smiles on their faces because our company embodies the same belief system as its employees. And today we get to welcome Edwin to our collection, as a brand that emphasizes art, recreation and positive vibes just as much as we do.

Originally founded as a jeans company in 1947 Japan, Edwin launched its own line of dungarees in 1961. The brand expanded its reach to include timepieces that reflect classic design with affordable quality baked in as well.

Worn by extreme athletes, tattoo artists artists and more, Edwin watchessymbolize that its wearers follow their own sets of rules. Because of their versatility, they’ll easily match any of the other timepiecesshades,backpacksbags or any of the other accessories we carry as well. Check out their collection now, and help us welcome Edwin watches to WatchCo!


Shop – Komono Sunglasses

It’s just not summer without Komono. These shades make perfect complements to Komono’s watches.


New – Pistil Hats

Don’t hit the beach without one! We’ve got some great new additions to the Pistil summer collection on sale now.


Shop – Caravelle Watches

Featuring the hippest timepiece designs from New York, these models will fit in your budget as well.

Make Time For Mom


She’s been there for you through everything.
Make her happy (and proud) with a special gift.

No matter how hard we at WatchCo try, we just can’t thank our moms enough for everything they do. But that doesn’t stop us from putting in the effort, especially this time of year.

So while Mother’s Day is this Sunday, we still want to offer all of you late shoppers an incentive to pick something out here. After you’ve made your selections, just enter the discount code MOTHERS10 to receive a 10 percent discount.*

Since it’s late in the game, we recommend choosing standard overnight shipping, but it’s possible that two-day could still get it to you in time for Sunday. So whether she needs a new watcha fresh pair of sunglasses for the summer, a seasonal carry-alla beach bag or something else, chances are we have it at WatchCo!

Happy Mother’s Day, moms everywhere!

*MTM Special Ops Watches do not apply. But we also don’t have any ladies’ options in that brand, either. 🙂


Shop – Quay Sunnies

Keep her in style with these Australian designed shades, and Mom’s eyes will thank you all summer long.


New – Citizen Eco-Drive

Check out all the new models that Mom won’t be able to help but love.


Shop – Skagen Watches

One of the most popular ladies’ brands we’ve ever carried, there is a Skagen right here just for Mom.

Don’t You Want To Be Comfortable?


You follow your heart to chase your dreams.
Let Ethika help you realize your goals in style.

Our family of brands here at WatchCo just continues to grow. Today, we enter the underwear realm as we happily present the excellent collection of clothing that Ethika has produced.

Represented by many celebrities in the athletic, artistic and musical fields,Ethika underwear has three core principles: Confidence, class and comfort. Who says that you can’t be a leading innovator and not have a relaxed aura about you while proudly living your life?

And while we’re proud to offer undergarments to you now, don’t forget about the wide range of timepiecesshades, billfoldsbackpacks and a ton of other cool stuff, too! Go to the site now to get a special discount code for that special someone in your life. (It’s not who you think.)

So welcome aboard, Ethika! And keep reading all summer long for the next new additions to our offerings at WatchCo!


New – Local Supply Sunglasses

Fashionable and affordable, Local Supply is made for those who want to take every wear anywhere.


Shop – Dosh Wallets

Inspired by different cultures around the world, these Australian-designed accessories are a breath of fresh air.


Shop – DKNY Watches

Get the jump on Mother’s Day, and give her a new watch she’ll love looking at on her wrist every day.

Go Green and Save Some Green!


Let’s face it–Earth is a pretty awesome place.

Take time to save it & your budget as well today.

One of the underrated days of the year has always been Earth Day. At least that’s the way we’ve always felt at WatchCo. So we’re trying to bring attention to it through a special sale this year.

 When you use the discount code EARTHDAY10, you’ll get 10 percent off everything in your cart* on Earth Day 2016 weekend only! So add all the wristwatchesoptics, wallets, luggage and any of our other unique accessories. We have a bunch of brands that are environmentally friendly like WeWOOD that would make great additions to your collection!

So with spring here, let’s go out an enjoy what this planet has to offer. Fire up the grill, pour a cold drink and take a breath of fresh clean air. Celebrate Earth Day with a new accessory today from WatchCo!

*Code not eligible for MTM Special Ops watches.We know–it displeases Mother Earth, too!


Shop – Tense Wood Watches

Featuring some of the world’s most durable wood, Tense’s summer collection has finally arrived!


Shop – WeWOOD Timepieces

You buy a WeWOOD watch, they plant a tree–not a more fashionable way to spend Earth Day!


Shop – Shwood Sunglasses

Sick of having plastic shades like everyone else? Then grab some Shwood frames today!

Some Motivation To Use Your Refund


In honor of Tax Day, please make sure you use this discount code to make your refund count!

Many of us at WatchCo had to scramble to get our tax returns postmarked today because of making sure the site was loaded with fresh styles for this new sale. Rest assured they all got mailed, and we’re so happy that it’s done that we’re hooking you up.

When you use the discount code TAXREFUND10, you’ll get 10 percent off everything in your cart* this weekend only! So add all the watchesshades, money totes, backpacks and anything else you can find. That tax refund is just sitting there, begging you to let it upgrade your summer look!

Feels good to have that money in your pocket again, right? Time to turn it into a cool watch or hot pair of sunglasses, so you can enjoy Tax Day all summer long with WatchCo!

*Code not eligible for MTM Special Ops watches. We’re using our refunds to try and fix this. 🙂


Shop – Esperos Bags

A theme for every summer get-together is found among this cast selection for bags and backpacks.


Shop – Neff Watches

Fit for the beach, the bonfire and the concert circuit, Neff watches are affordable enough for you to load up!


New – Suncloud Optics

Our latest addition to our sunglasses family, Suncloud’s polarized shades are as stylish as they are functional.

NEW For 2016: Christian Paul Brand


Each Christian Paul watch is inspired by the sights of Australia, so own a slice of Sydney now.

We’re always trying to bring you the latest and greatest from the fashion watch industry at WatchCo, and we’re happy to be able to offer you the Christian Paul brand today. It’s the emerging brand for both men and women in the country, and they are aggressively priced so you can own more than just one!

Stylish enough for that cocktail party this weekend, yet formal enough for the office, Christian Paul watches are among the most versatile brands we sell. And these clean-looking dials with regal straps are accessible to everyone given how we are able to price them.

While you’re picking out your newest piece of Aussie fashion, don’t forget about all the other watch brands we sell, either. And we’re please to offer you a huge selection of shades, wallets, bags and luggage and many other personal accessories, too. Welcome aboard, Christian Paul, from all of us at WatchCo!


Shop – Lilypond Bags & Wallets

With sizes from oversized bags to discreet pocketbooks, Lilypond has a huge variety of carry-all choices.


New – Original Retro Hats

Featuring your favorite cold ones of choice and alma maters, you’re sure to find your latest lid here.


Shop – Quay Sunglasses

An obligatory accessory for any music fan hitting the concert circuit, these shades are ready for your face!

BRAND NEW: Pistil Headwear

With a precise attention to detail, Pistil headwear can be your style’s accentuation.

As we strive to bring you the best up-and-coming fashion brands forwatches and other accessories, allow us to introduce Pistil Designs today. No matter how good your head looks, this line is sure  to make it look even better. 🙂


Inspired by the goal of making a person feel right, these hats, caps and scarves will always produce smiles in the mirror. And we have Pistils that fit just about any man or woman.


The Suzette hat (above) is one of Pistil’s new designs for 2015. But they’ve tweaked other products like the men’s Roscoe cap and the Deliliah headband to give them a fresh new look for you this fall, too.


Pistil puts an extraordinary amount of thought and creativity into each piece they produce. And all they want in exchange is for you to enjoy wearing them. Check out what we have from them now!

New – Ingersoll Watches

Exquisitely designed with complicated movements.

Shop – TOMS Sunglasses

These shades simple and clean to fit whatever style you’d like.

New – Tommy Hilfiger Watches

With plenty of deigns for men and women, this collection is worth it.

Trust Us: Dad Wants a Bertucci

Make sure your father is set for summer with a Bertucci field watch on sale now!

Father’s Day is still two-and-a-half weeks away, but we’re giving you a great reason to get dad’s gift today. How? In the form of savings on his new watch.

When you add his new Bertucci watch (or any other item) to your cart, enter the discount code FATHER10 to receive 10 percent off your entire purchase.* Each Bertucci Performance watch has been premium-crafted for maximum durability, efficiency and enjoyment. What father wouldn’t want that?

And if you wanted to give your dad a little something extra this year to show how much you love him and appreciate everything he does for you, don’t forget that we have some new wallets,shades and headphones in stock now as well. With any of theseWatchCo accessories, each time he straps on his timepiece, grabs his credit card or plugs in his music, he’ll be very grateful for your good taste and thoughtfulness.

Hurry, though–the pre-sale will end quicker than you think! Happy shopping!!

*Some restrictions might apply. But your dad can probably talk us out of it. 🙂

Shop – Oakley Sunglasses

Freshen up your father’s look with any pair of these super sunglasses for Dad’s Day.

New – Botta-Design

The bare essentials meets technical complexity in these stylish timepieces.

Shop – Rawlings Wallets

Take Dad out to the ballgame with these new leather wallets with baseball stitches.