WATCHCO EXCLUSIVE: Bertucci Para-Cord Titanium Watch

Very seldom in our business do we get a product that has buzzing with excitement for weeks. But this Bertucci Para-Cord Titanium #12080 is one of truly great exceptions to the rule. Here’s a few reasons why:

1. This para-cord strap is one of the strongest watch bands we’ve ever seen.

While I’ve been prone to hyperbole in the past, this is simply not an example of that, especially compared to our other nylon strap watches. At all. This braided para-cord olive drab band will not break despite our best efforts. Soldiers and astronauts have used para-cord in the field before because of its toughness and resistance to almost, well, anything really. Several individual strands of rope are inside each braid of this strap.

To put it bluntly–although perhaps a bit grotesquely–if one of these Bertucci watch bands were to get caught on something, your wrist or arm would rip off of your body long before this watch would separate from the unbreakable titanium band retention lug bars that attach it to the case of the watch. So if you are rather, ahem, “attached” to those limbs, make sure you are aware of this timepiece’s shear power before you go willy-nilly into the great outdoors.

“Four Leaf” Tayback didn’t wear one of these Para-Cord Bertuccis in Vietnam. Or lose his hands there either. If you don’t know what I’m talking about, make sure you see Tropic Thunder.

2. Its Swiss Ronda 700 movement will keep you on time forever.

The only thing that will slow this watch down is the battery–not the movement. Swiss watches are already known for being the best, and more specifically the Swiss Ronda 700 is one of the most precise movements available in the watch industry. It’s usually found in much more luxury-styled watches that sell for well over $10,000. But Bertucci watches went all out when it designed this model, putting such an exquisite movement in a field watch.

Since the movement is so intricate, in addition to being hyper-accurate to the second, it will hardly drain the battery in the process. At a minimum, you can expect six to seven years of life from the 12080, while a decade without the battery needing changing is probably more realistic.

This Bertucci battery will keep going, and going, and going…(until we get sued for copyright infringement. Hey, we recommend Energizer batteries, everyone!)

3. The sapphire crystal makes it nearly scratch-proof.

Instead of run-of-the-mill mineral glass, this men’s watch uses sapphire for the crystal material. Sapphire is a much stronger material, obviously, so you’d have to really do a number on this crystal over many, many years for you to ever see any kind of marking on it.

So beautiful, and yet so tough and hardened to resist change. Sort of like my wife.

And while sapphire crystals are more prone to shattering than mineral glass ones, this Bertucci men’s watch has recessed the crystal deeper into the case. Even if you were to go out of your way to try and break this crystal, you would not have much luck. (Trust me, we tried this. For a half-hour straight.)

4. The titanium watch case and screw-down crown will withstand the toughest test.

Because of the density of the strap, the watch would be slightly heavier than standard Bertucci Vintage series watches. However, replacing the stainless steel case with a U.S. patented titanium one actually makes the case about a third of the normal weight. So this watch, even though it is quite a bit lighter (1.9 ounces total weight) than the regular Bertucci A-2 watches, is actually exponentially stronger and will probably outlive its wearer.

I expected the Bertucci to look like this Rolex after my toughness tests. It marked the first time I have ever been wrong. About anything. Ever.

The screw-down crown keeps moisture, dust and everything else that could seep in and damage the movement. It was easier for Ocean’s 12 to break in and steal the Fabergé egg than it would be for any harmful materials to get inside this watch.

The worst of the three Ocean’s movies. Yet it’s also my third-favorite Scott Caan movie. Overall.

5. The superluminova hands make it easy to read no matter your environment.

Shockingly enough, the Bertucci WatchCo exclusive watch is brighter than this blingy behemoth.

Whether you’re defending a country or playing a super-intense game of late-night paintball, you’ll be able to accurately synchronize operations. Make sure you have a sleeve that will cover up this bad boy when you are covertly assembling. The hands and markers are so bright that they could give away your location from thousands of yards away.

OK, so THAT’S hyperbole, but I had to use it somewhere in this review. Frankly, this watch is so awesome, it’s pretty difficult to exaggerate how fantastic a tactical watch it is. The biggest aspect that I thought would slow our sales on it was going to be what I thought would easily be a $400-500 price tag at a minimum. Not so, as we currently have a sale on this model for $259.99.

So, what are you waiting for? You’ll get the Bertucci warranty since we are an authorized dealer of the brand, and we can’t afford to offer this deal forever. (Even though that’s exactly the length of time this Para-Cord Titanium Bertucci watch will probably last you.)

Oh, and rent Tropic Thunder if you haven’t seen it yet. I promise you, you’re in for a treat. Stop people from looking at you like this guy when you tell them you haven’t seen it:

Les Grossman, when does your spin-off hit theaters?

4 Watches That Are a Must For a Baseball Game

But can he do it…with his wrist looking good?

 

Spring is upon us already, watch fans. And for the WatchCo headquarters in Northeast Wisconsin, it could not have come early enough. Obviously with spring comes warmer temperatures. And with warmer temperatures comes America’s national pastime: baseball.

So what do watches have to do with baseball you ask? Well, nothing on the surface. Baseball is not a timed sport. A game could last two hours or eight hours. If rain holds up a game, it’s not postponed to a later time, it starts when the rain stops. And if you’re watching a good game, how often do you really look at your watch.

Well, sports fans, I’m here to tell you that you’d better not leave for the ballpark without your sports watch for many reasons. But don’t bring any old timepiece laying in the bottom of your drawer. Make sure you wear a watch that has benefits on it that are more than just giving you the time.

Without further adieu, here are our watches that are perfect for sporting at the stadium:

The Pulsar Tech Gear

With the money being pumped into Major League Baseball (MLB) today, it’s no shock that many teams are tearing down their old fields and building up new ones with domes or retractable roofs to eliminate rainouts. (Although, for what it’s worth, the teams with the two largest payrolls in MLB–the Los Angeles Dodgers and the New York Yankees both have open air stadiums. Guess that’s just in case the money piles up too high.)

So even in baseball’s biggest markets, fans still need to be wary of rainouts before they leave for the game. But strap on this computer, and you won’t be one of those poor saps. The Tech Gear has both an altimeter and barometer so you can know if weather is shaping up to be warm and sunny or cloudy and rainy before you lock your front door. Don’t be one of the sheep–be the shepherd.

The Reactor Graviton World Tide

While this watch may be better served for fans of the San Diego Padres or Miami Marlins, it still has a big benefit for fans everywhere. The Graviton will calculate tide charts and times for its wearer to 275 locations world wide. So whether you want to sneak out to catch a few tasty waves after the Angels afternoon game or know what time you have to be out fishing the morning after you watch your beloved Red Sox at Fenway, the Graviton will definitely make your life easier. Right, Jeff?

“Where’d you get that jacket?”

 

The Seiko Sportura Chronograph

Don’t worry, ladies. I haven’t forgot about you. I know you dig baseball, and that’s cool. Up in Milwaukee, we have Front Row Amy smiling behind home plate of every Brewers game, so females are huge part of baseball’s fan base. But just because you want to take in a game played by scruffy, smelly, dirty men, it doesn’t mean you can’t show off your style.

This chronograph watch times out everything to 0.05 seconds. Impress the misogynistic heckler behind you when you tell him it takes Felix Hernandez 0.85 seconds to get rid of the ball to home plate. Or time out how long the umpire is letting the opposing team’s pitching coach visit the mound. You can be the one who signals the start of 50,000 boos with this stunning wristwatch.

Casio G-Shock Winter G-LIDE LED

Yeah, yeah–it’s a winter watch. So what? I’ll take Carlos Casio (Ed. note: There is no Carlos Casio) on myself and tell him he misnamed this model because everything about it screams summer baseball.

First off, it looks like a baseball on your wrist–mostly white with red trim and a round-shaped case are as close to the pill as you can get. This baby is shock resistant as well, so in case you misjudge that home run ball and it hits your wrist instead of your mitt, you won’t have to worry about it shattering.

With the breathable resin strap, you won’t even notice it on your wrist, even if it’s adjacent to your foam finger, baseball glove or beer (Ed. note: Please drink responsibly.) Hopefully you won’t be sitting front row with this piece on because everyone will have their eyes glued to your wrist, bottom of the ninth or not.

So there you have it sports fans. All of these are in stock at WatchCo now, so get yours while you can. And then some peanuts and Cracker Jack for your kid for pete’s sake–especially if he or she has to spend nine innings sitting next to this woman:

3 Reasons Why Watches Are More Tempting Than a Cinnabon

6a00e54f10a0988834019afffc1529970cOh, yeah! We all pretend to hate them, but when we walk by Cinnabon in the mall, we always make an excuse to break away from our friends to steal a taste or at least a sinful whiff. Cinnabon cinnamon rolls are one of the rare foods on earth that magically go from devilishly delicious to dreadfully disgusting in the span of a few bites.

So with a dessert this addicting, how could watches actually be more tempting than the sweet, sticky Cinnabon? Well, in most respects, watches are not more tempting.  But there are three distinct reasons that make Cinnabons much easier to resist than a tasty new timepiece:

1.  You know you’ll look a lot sexier with a watch draped on your wrist than a cinnamon roll smashed all over your face.

We all want to look good. And if you’re looking for a ladies watch on our site, clearly you want to look your best. So you be the judge–which would you rather be?

The girl with the crazy Makara look in her eye:

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Or LPGA golfer Paula Creamer wearing her Citizen Eco-Drive Riva:

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Yeah, I know–tough choice, ladies. Clearly you want to look your best and not wear your last meal all over your face.

2. Watches will make you feel better and make your clothes fit properly.

Again, this one seems obvious. But then you think about that sugar doing a sultry tango with your tongue, and you need some reassurance that giving into your watch temptation is the correct call. They say a picture is worth a thousand words, so I’m just going to show you what happened to one guy after chowing down an entire roll with extra icing:

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Nasty, isn’t it? If you look close, you can actually see the individual roll textures on his belly. So instead of taking the next step toward type-2 diabetes, take the next step towards high fashion with this MTM Special Ops Black Warrior:

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 It’s got a sapphire crystal. It’s black. It’s sexy. And it’s one of the best watches we carry for less than $800. And while a Cinnabon is going to drastically cut down your survival time when you’re out exploring the world, the MTM Warrior will help extend your life in the same situation. So what’s more tempting to you–continuing to live? Or dying of an overdose of sugary dough?

3. Swiss watches won’t give you a false sense of self-awareness.

I think you look good. You think you look good. Everyone thinks you look good. Why? Because you’re probably already wearing one of the awesome pure white watches from WatchCo.com like the Mondaine Evo Bold:

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Watches like that give you the confidence to flirt, ask for a promotion or do both at the same time. I mean, has anyone ever really been confident stuffing their face with a 3,500-calorie behemoth? (Well, maybe one guy…)

52b57764d46b6404a7b38fed82d8ce580a4ccbdad86e144f1f560830b612ccfdBut if you’re not a one-ton baby-eating Scotsman that hates British secret agents, perhaps you’d be more tempted to don one of the most stylish women’s watches we carry: The Projects Ana Richard Meier Limited Edition:

6020LTDThis thing is sweetly unique. It has a new slate gray-colored dial from Projects and also features a braided steel bezel. Ladies, you’ll definitely be more tempted to show off this timeless gem for at least a decade at a minimum than to dread all of the treadmill time you’re going to have to put in to work off that early-death-in-a-box.

Remember, a moment on the lips, forever on the hips!

But a moment on the wrist, and you’ll feel cool.

(I’m a blogger, not a poet.)

Thanks for reading!

4 Valentines Day Watches For Him

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Okay, so maybe you’re aren’t as bad of a gift-giver as Frannie Freakshow above, but you can probably stand to improve on your Valentine’s gift to your boyfriend/husband (or both) this year. Stay away from cologne, sensible slacks, and back waxes–those are all things that you selfishly want. And he doesn’t need the latest Sons of Anarchy DVDs (ever hear of Netflix?), baseball tickets or a night out with his boys at BW3s. After all, that stuff just takes away time from you and him together!

So this year, get him a watch that he will love strapping on. Get him a watch that will make him look like the stand-up guy you want him to be. Get him a watch that makes you smile with pride every time you look at his wrist for the time during the new Kevin Costner movie he dragged you to.

And fear not, ladies–I have four watches below that are perfect for him no matter what type of a guy he is. Take for instance the big, burly man. Is your man tall, dark and handsome? Not afraid to mix it up like the guy below?

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Then look no further, girl. This ArmourLite Caliber will toughen up even the strongest, thickest wrist:

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This monstrosity has it all. A Swiss movement. An ultra-durable nylon strap. A sapphire crystal. And a two-year warranty to boot. So even if your guy likes getting in scrapes with his buddies after buckets of beer, works extremely back-breaking construction. Or does anything else our Director of Vibe here can only dream of doing, this watch won’t break. it doesn’t know how to.

But not all ladies like their men like they like their pro wrestlers. Is your guy a dreamboat who you thank your lucky stars to be with every day. Do other women stop and stare loving him and hating you? If your special Valentine is like these heartthrobs, perhaps something a little bit ahead of the trends would be better:

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Look, I’m not saying that my boys George and Brad rock Citizen Eco-Drive chronographs. But if they had a fantastic lady like you in their lives, they would be sporting something like this:

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You don’t often see a chronograph with only two subdials. Especially one with a pumpkin strap. Or one that is a black square. And you never see one that doesn’t need a battery. Ever. This trend won’t hit the coasts until this fall. Which means everyone in the country can stay ahead of it. We’ve only got three left, so strike while the iron is hot!

Speaking of hot…how about this hunk of boyfriend material:

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I guess ever since Jim Parsons busted out his first BAZINGA, ladies go crazy for these guys. And far be it from me to judge. I’m sure if my wife was asked to match up the guy on this post that best represents me, it would be Donnie Dorko here. But geeks need to know the time, too. And they prefer something like this:

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This Tsovet analog lacks in creativity. But it makes up for it in minimalism. Let’s face it: if your boy is a geek, this could be the one thing that keeps him this side of splitting the atom and willing to watch Nashville and Scandal with you. It’s clean. It’s sharp. It tells time. (And it’s something you could easily rock for a day at work, too.) He won’t mind. Unless he’s one of those super, a-little-too-into himself…

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…metrosexuals. Nothing wrong with a guy like this, ladies. He takes good care of himself and loves being seen–with or without you. You will always be the hot couple no matter what party you show up to. So what do you get the guy that has everything? This:

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You could make Jay-Z happy and blow five figures on a Hublot. Or you could get the uber-trendy Meister Prodigy to wrap around your man’s wrist. These metros love the gold on white look, and this model is sporty enough to wear with any of the 800 outfits he has in any of his seven walk-in closets. Trust me–this would be the home run of watch gifts here.

Chances are your man falls into one of the above categories. If he doesn’t, make an exception. Or check out any of the other thousands of watches we have at WatchCo. With any luck, you’ll be getting this gift for Valentine’s Day 2015:

world-s-most-awesome-girlfriend.american-apparel-unisex-fitted-tee.white.w760h760

4 Holly Jolly Hipster Holiday Watches

Here at WatchCo, we understand your predicament. When it came time to pull that family member’s name out of the hat, you hoped against hope that you’d get Jimmy, your all All-American nephew who is always happy with a new pair of kicks, an indoor/outdoor basketball or even a (insert local NFL team here) football jersey.

But even if you didn’t get Jimmy, you’d settle for cousin Jane. A gift certificate to New York & Company would make her just as giddy as if you were tossing her the keys to a new Fiat.

And if worse came to worst, you’d just draw out your sister and brother-in-law’s baby Gavin’s name. You could trip in the doorway of Babies “R” Us and fall into something his parents either want or need. But, alas, fate was cruel to you this year. From said hat, you withdrew the name of your withdrawn alternative, quasi-emo niece Simone:

“Please just give me gift, and let’s get this over with. See you next Christmas. Thanks.”

Fear not, culturally-sheltered one! I’ve put together a short list of four watches that Simone (or Simon if you drew your nephew’s name instead) will absolutely love to wrap around her (or his) wrist this year. Take it from a guy who works with a bunch of hipsters: You will NOT go wrong with any of these four selections:

1. The Casio Purple Baby-G

Contrary to popular belief, hipsters aren’t allow about drab earth-tones in their fashion choices. They do like a fair amount of color to express their non-conformity. And a purple digital watch absolutely screams non-conformity. This royalty-colored model for her features a back light (so she can read it at that Arcade Fire concert), a chronograph stopwatch (so she can time how long Arcade Fire can drag out their already lengthy Reflektor songs) and a shockproof case (so it won’t get damaged when she is rocking out at the Arcade Fire show). Oh, did I mention hipsters LOVE Arcade Fire?

You can pick that Baby-G up for less than $100 right now, so it’s a solid buy knowing that she’s going to love it. But if digital watches are sooooo yesterday, then Simone might like this futuristic timepiece instead:

2. The Ziiiro Milky White Proton

When shopping for hipsters, the most important thing to remember is that they set the trends. Once they see anyone else doing,wearing, listening to, speaking about etc. something, they drop it like a bad habit. Hipsters were wearing bell bottoms in the ’50s. They were playing Pac-Man in the ’60s. And they were on Instagram before Bill Clinton ever became President. So hipster, meet the Ziiiro Proton.

This watch tells time by using two overlapping gradient discs. The blue represents the hour, the yellow the minutes. The cool part is that as the day goes on, the overlapping discs create an array of yellows,blues and greens. But let’s face it–with a watch as cool looking as this, who cares what time it is? The wearer is always living in the moment, eating only organic foods while smoking packs upon packs of cigarettes.

But this post isn’t just limited to women’s watches. I have a couple choices for the politically minded, unemployed man who always carries with him a hint of a hummus scent. You know–this guy:

“Don’t kid yourself. I really am better than you. I only wish you’d accept that.”

I might be coming off as anti-hipster here, but it’s only because I wish I could live the lifestyle they do. Free-wheeling. Flying by the seat of their skinny jeans. Spending more time pontificating on life than they do shaving. That’s where it’s at. But does the Joaquin Phoenix wannabe above have the watch below? Probably not. Check this out:

3.  The Vestal Observer

Seriously. I cannot look at this watch and not see it as the missing accessory for our bearded friend. Those massive steel studs on the band cement this piece as a must-have for hipsters.  The Observer has a huge 46 mm case diameter, and big watches still aren’t mainstream enough for hipsters to abandon them. Bearded Simon would get more than a half decade of use out of this watch at a minimum before middle America caught up to the coasts. Pick it up now while it’s in stock and in sale–like what this guy below did with his alcohol of choice:

“It’s not real beer unless it’s PBR. They don’t just “give” out those blue ribbons, you know.”

Clearly this guy is an outdoorsman. Or just lovse the outdoors. Or at a minimum is a fan of formfitting sweatshirts. No matter, what, he’d love this woodsy gauntlet:

4. The WeWOOD Army Alpha

That’s right–a watch made entirely of wood. Who else but a guy wearing a shirt with a huge buck on it would love this watch more. The Alpha from WeWOOD has a wooden case, bezel and bracelet. It’s extremely lightweight AND a big head-turner. That’s a pretty good combo for a guy who is looking to share the 12-pack of PBR he’s lugging around. These watches are just in, so get one while you can.

(Ed. note: No hipsters were harmed in the making of this blog post.)

4 Thanksgiving Watches To Wow Your Family With at Dinner

In America, we celebrate all regular Thursdays, too.

When  you meet up with your extended family this Thanksgiving around a table full of food that could feed several extended families, you want to stand out among your family as the one they should all strive to be. No one ever wants to be this guy. So what’s the best way to stand out? With a killer timepiece on your wrist.

Here’s the top four watches we have flying off the shelves at WatchCo this month. Whether you’re a guy or gal, one of these watches will be turning your family’s heads away from the turkey and towards your forearm. Take for instance this massive beast here:

Your grandmother would want to hang this on the wall.

This Diesel Men’s SBA XXL Chronograph is the picturesque definition of “monster”. A 48-millimeter square case is needed to house all three time zones on this bad boy. A massively wide 28-millimeter genuine leather strap really makes the case pop on your wrist as well. Your grandfather will dig the army green color on the stainless steel case as well.

So if you don’t like being regaled with old military stories and aren’t a fan of big watches, this isn’t for you. But if something more sporty is up your alley, this could be the watch for you:

Somewhere in Weezy’s mansion he’s got one of these pieces.

A Casio G-Shock Mirror is not for the faint of heart. It’s bright red and orange colors are more striking than Katniss Everdeen’s new dress in Catching Fire. This baby also has a flashing buzzer option for hourly chimes, alarms and timers. So if you are popping antacid pills after dinner, you can set your watch to it and the buzz and/or flash will be powerful and/or bright enough, even if you’re in a tryptophan-induced food coma.

Don’t worry, ladies. We haven’t forgot about you. And neither has Vestal. Check out this unique time-teller:

It takes longer than ten seconds to put on. But the attention it will garner you is so worth it. :)

The Plastic Set from Vestal is worn by women who love jewelry and other accessories–this watch isn’t really a watch at all. It’s a fashion choice. You can wear some of the pieces, all or none. How you assemble it is up to you. Complete with Vestal’s three-year manufacturer’s warranty, it is one of out top-five best-selling watches for under $50.

It’s not Black Friday yet, but you could do a lot worse for a holiday gift this year than this Vestal set. It’s a watch, it’s bracelets, it’s got it all. Pick one up before there’s none left. And speaking of almost none left…

Even if you’re a non U of Michigan grad, this will still look fantastic wrapped around your wrist.

The Obi from TOKYObay is one of the newest and top-selling series of watches we’ve had in 2013. The elongated leather strap wraps around your wrist  for an added casual look of a leather bracelet. This style comes in many colors and is perfect for Thanksgiving, the Fourth of July or even Boxing Day.

And if you don’t think that any of these four watches are enough of an attention-getter at your family’s Thanksgiving dinner table, don;t worry. There are plenty more to choose from at WatchCo. Thanks for reading, for all of your business and for all that you do to keep our company in business. Happy Thanksgiving from all of us here to you everyone!

JFK Watch Being Auctioned For $100K

Joh Kennedy

“…ask how much your countrymen will spend on vintage watch…”

 

Before you get too upset at me for this blog’s title (I have a journalism degree–I know how to get readers to scroll down.), let me first inform you that the watch in question never belonged to President John F Kennedy. He never admired it. In fact, he never even saw it.

The vintage Patek Philippe timepiece actually belonged to a doctor named Kemp Clark. But he wasn’t just any ordinary doctor. He was the doctor that happened to be standing over President Kennedy’s body at Dallas Parkland Memorial Hospital 50 years ago. And he (according to some) used his watch to declare the President’s official time of death. The authentication documents and watch itself are below:

Watch-JFK

This all looks like pretty official stuff.

 

Christie’s Auction House in New York will have the item available for bidding until December 17th, so be sure you don’t miss out. The catch is that if you want to successfully become the new owner of this watch, it’s going to cost you six figures. That’s right–a watch that may or may have been an integral part of American history will cost slightly less than a 2014 Maserati Quattroporte. You probably can’t afford both. That is, unless of course you’re this guy:

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“I’ll take the car–AND the watch. Wrap them up, please.”

While no one can actually say for certain whether Clark used the clock in the emergency room or his watch, it was confirmed that he was in fact wearing the Patek Philippe when he declared the 35th President dead at 1 p.m. on 50 years ago on November 22, according to witnesses and historians. Clark was also the doctor who filled out and signed Kennedy’s death certificate.

The watch was purchased by Clark’s mother and given to him as a gift in 1949. The original purchase price was 1290 Swiss Francs, or about $1400. Adjusted for inflation, that would come out to be about $14,000 today. And that’s a far cry from $100,000–the price of Americana has apparently skyrocketed as much as its inflation rate.

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The watch itself is indeed striking. It has a rich gold case, a stylish brown crocodile strap along with a chronograph function as well. Clark’s name is also engraves on the case back, too. A portion of the proceeds will go to the Red Cross, so you can feel good about your money helping others as well.

Interesting fact: You can actually check out the new movie Parkland that was released on October 2 of this year. The actor Gary Grubbs plays Kemp Clark in the movie–which is interesting given that he also had a role in Oliver Stone’s 1991 conspiracy flick JFK. (I’m not his agent or anything, but he does seem to be getting typecast.)

But if you don’t have a spare $100,000 to throw around, but still would like something similar to it, check out what we have here at WatchCo. Take this Citizen Eco-Drive for instance:

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It will never need a battery, and you can pick it up for a holiday gift for someone (or yourself) for less than $250, and it will come with Citizen’s manufacturer’s warranty on it as well. But if you wanted something a little less formal, we have this Nautica as well:

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This is one of the more stately pieces from the boating watch manufacturer. The genuine leather strap is thick and smooth, and the mineral glass is also scratch-resistant. I also personally like the offset date between the four and the five marker as well.

These last two watches weren’t exactly used to find out the exact minute President Kennedy died, but they won’t cost you $100,000 either. So save your money for a bigger turkey or better or holiday gifts for your family and pick up one of these beauties from WatchCo…

…or go a different way and drive the Maserati to Thanksgiving dinner. No matter which way you go, you’ll have a great holiday.

Not Your Grandfather’s Pocket Watch

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Remember back in the days when your grandparents would come visit you from out of town? They’d bring you gifts, money–basically whatever you wanted, they’d give it to you. But even though you loved them for that (and because they’re family), there were always a few weird things about them.

You and your siblings would quietly poke fun at Grandma’s blue hair, eyeglass chain, and crazy huge broach. And you’d secretly laugh at Grandpa’s loud plaid pants, too-tight collared button-down and his pocket watch swinging from a chain:

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“Our wrists were too muscular to fit watches on them!”

We’ve all seen pocket watches. Some of us may even own one or two. My grandfather actually willed his Waltham pocket watch to me when he passed about a decade ago. And there’s a certain expectation and image we all have in our minds when we hear the words “pocket watch”. Most of us–if not all–usually have our minds drift to something like this:

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Simple. Ordinary. Traditional. Nothing all that crazy or exciting. The old pocket watches did their job without a lot of flair. And our grandfathers didn’t need a lot of flair. They needed to know what time they needed to be at work, what time church started and what time the early bird steak dinner started. But we need more. We have flash mobs to attend. We have parties to be fashionably late to. We need something more than just your average pocket watch. So check out these new Titan pocket watches from Ziiiro:

 

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These flashy new pieces feature the same time-telling dials as the standard Ziiiro wrist watches: The outer dial will give you the minute reading while the inner dial states the hour. It’s a little tricky to understand (for like five minutes), and then they become natural to read. These beauts also all have super-light aluminum cases around the 48-millimeter dials. So they’re not Flava Flav-esque, but they are definitely noticeable on the wearer.

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“I can no longer afford the neck surgery my body requires.”

Ziiiro actually includes a chain (pictured below) with each watch, so if you wanted to old school it and attach it to a belt loop and tuck it in your pocket , feel free. But some people (guys or girls) may want to bring out their inner hipster Public Enemy and sport it around their necks as a pendant. Either way is good, so these pocket watches will fit any individual style.

The Titan comes in five colors. Whether it’s the colorful azure, purple or or cherry styles that trip your trigger, or the more regal black or chrome, the Titan has the right color for you. And when you get yours from WatchCo, you’ll get Ziiiro’s one-year manufacturer’s warranty on it as well.

It’s time to be bold. I write about all different watches to cover your wrists on this blog, and pocket watches are always getting short shrift. So when you’re getting ready to go out, head into work, enjoy a dinner out with friends or whatever, think about working a Ziiiro Titan into your watch rotation. They make a great change of pace, are more-than-affordable and go with just about any ensemble. We just got our shipment of them in, so pick your color and get yours now.

 

 

 

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The Must-Read Watch

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…seriously though–it wasn’t the WatchCo blog. That thing is awesome!”

A funny thing about my wife: She won’t read emails that have more than two sentences in the body of the message. If she gets an email that’s longer than that, she stops reading after two sentences. That’s how much she loathes reading. I mean absolutely loathes it.

Literally the first two sentences could be, “Mrs. Balkman, we’re very excited to tell you that you’ve won $10,000! All you need to do is finish reading the other six sentences in this email!”

or this from me (not a real email):

“Honey, I had to take the car into get fixed after the accident I was in today. I’m a little beat up, and here are the directions to the hospital that I’m recovering at.”

I don’t bother sending emails to her anymore because it’s a losing effort. And with how pervasive the Internet, television, movies, music and podcasts have become in our society, reading has become a bit passé.  In fact, if you get caught reading a book in 2013, most strangers would just assume you’re some kind of a straight-edge vegan hipster nerd:

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“Have you ever read Kerouac? He, like, changed my life. Here, let me show you on my (insert Apple product here).”

Nothing against hipsters here (I’m a big Arcade Fire fan), but reading isn’t as sexy as it used to be. Why read the latest from Stephen King when you could watch the new Carrie movie? Why read a great series from Sara Shepard when you can see the bastardized version of it on the ABC Family channel?

Well, let me tell you something, hipster haters: Reading is back, baby! And WatchCo has two new offerings from Projects watches. The model I’m writing about is the Daniel Will-Harris ‘Till watch:

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Bringing sexy back. Eat your heart out, JT.

Here’s the slant, kids: Instead of giving you the Cliffs Notes version of a clock dial time, the ‘Till watch only gives you one number (the hour). But the minute hand will reveal phrases not heard since Marty McFly was fending off his mother’s advances. Phrases like half past, quarter till, 5 till and exactly. So when someone asks you the time, you can tell them:

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“It’s 20 past four, old chap. Let’s have a spot of tea and…something else…”

On a personal note, I did notice something on these watches. Neither one read, “quarter of” or “ten of” the hour. My old JV basketball coach always used to say that practice would start at quarter of four. No one knew if that meant 3:45 or 4:15. I don’t think coach did, either because it always seemed to change. After a week or so of half the team either being 30 minutes early or 30 minutes late, he just started posting the practice times in the locker room. Spoiler alert: Our team was not very good. But I digress…

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Not trying to brag, but my team’s two points came when I threw down a dunk. Hail, Knights!

…Reading and language–two things fast leaving our society. But thanks to the Projects ‘Till watches, vintage is the next new thing. And you don’t have to be a hipster or ol’ sport pictured above to dig these pieces, either. Both these models come with full year warranties, sleek cases and smooth, silky straps.

We’ve only got one left of the all-black model and two of the original. And for only $125, it’s clear that the hipster demand hasn’t yet caused a swell in the prices for these watches. So get in on the ground floor and get a soft start on your fall reading plan. These watches sure beat War and Peace:

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“Hey! What did I do?!?”