Father’s Day is still two-and-a-half weeks away, but we’re giving you a great reason to get dad’s gifttoday. How? In the form of savings on his new watch.
When you add his new Bertucci watch (or any other item) to your cart, enter the discount code FATHER10 to receive 10 percent off your entire purchase.* Each Bertucci Performance watch has been premium-crafted for maximum durability, efficiency and enjoyment. What father wouldn’t want that?
And if you wanted to give your dad a little something extra this year to show how much you love him and appreciate everything he does for you, don’t forget that we have some new wallets,shades and headphones in stock now as well. With any of theseWatchCo accessories, each time he straps on his timepiece, grabs his credit card or plugs in his music, he’ll be very grateful for your good taste and thoughtfulness.
Hurry, though–the pre-sale will end quicker than you think! Happy shopping!!
*Some restrictions might apply. But your dad can probably talk us out of it.
The timeline of the wrist watch has come full circle. From starting out as a luxurious piece of jewelry, to becoming an essential for some professions and back around again to being a stylish accessory.
The first ever wristwatch was 1876 purchased by a Hungarian Countess–one of the original hipsters setting the trends of the time. She desired it as a piece of jewelry rather than for the purpose of keeping time, because why would you need to keep track of time when your blood is blue? This stylistic choice was first shunned by men, having a preference for the pocket watch.
That all changed in the late 19th century when the military found it was more practical to have a watch on your wrist rather than in your pocket. I guess there wasn’t so much time in a war zone to pull out a pocket watch the size of your face and check to see what time you were meant to spring into battle. (Unless of course you planned on using it as a shield from incoming bullets.) Once the wristwatch had been legitimized for men through its use in the military, it slowly became a common accessory for the public. From then onwards the wristwatch developed into a time keeping instrument of luxury and style through a series of evolutions in technology and fashion.
Here is a rundown of some of the more intricate watches that were part of what evolved the wristwatch into what it is today.
It may be lacking its crown, but a crown doesn’t make a Rolex any more than it makes a king as this guy will tell you…
The brilliance of the Rolex Oyster lay in its patented hermetic seal (It’s water resistant and stops dust.) It has remained an iconic piece ever since its genesis in 1926 and has sealed its place in Rolex’s history, as well as the history of the wristwatch, as an innovative step forward in horology.
The Hamilton Ventura was the first battery-powered watch and was favored by a man who lends further evidence to the fact that you don’t need a crown to be called a King, Elvis Presley. The timepiece introduced electronics to the watchmaking world with its battery-powered mechanics and its asymmetrical style, which is completely unique.
Ten years later, Omega SA came out with the watch that brought time to the moon, the Omega Speedmaster, aka The Moon Watch. It was worn by Buzz Aldrin as he and the Apollo 11 team landed on the moon’s surface. As a result, has been immortalized in the watching making world. The Omega’s Speedmaster was the only watch put forward to NASA that survived their rigorous tests.
It was in the early ’60s that the race to produce the first Quartz watch took place between the Swiss watch making companies and the Asian watch making company Seiko. The outcome ended the Swiss hegemony in the watchmaking industry with Seiko developing the first Quartz watch–the Seiko Quartz Astron. It took 14 years for the Swiss watch making world to retaliate with their last hopes of keeping a presence in the industry, dependent on a syndicate of Swiss watch companies. After establishing a research fellowship of different Swiss watch companies–Elrond style–they came up with the Swatch, the one watch to bring them all under affordable mediocrity. Within two years of its release, the Swatch sold more than 2.5 million watches.
Now that we have seen the wristwatch’s usefulness expire at the popularity of the mobile phone–but ever keeping in with the times–the wristwatch has taken another step in its evolution; the smart watch. Released in 2013, the Pebble Smartwatch received most of its funding from Kickstarter; $10,266,844 to be exact. It’s a sign that the wristwatches’ technological progress isn’t dead, but it does seem that the true future of the wristwatch currently lies in luxury.
The first day of Spring is nearly upon us, so it’s time for us all to clean everything out and start fresh. Kicking things off is Fossil, one of the brands that has always given you a massive selection to choose from.
St. Patrick’s Day may not be until next week, but this sale won’t last that long!
Back for the last time in 2015, our LUCKY10 discount code is going to be saving you money on your watch, wallet andaccessory purchases this week. It’s our way of saying Happy St. Patrick’s Day to our customers.
You’ll be able to use this code on virtually everything we carry.* After you enter it in, you’ll get 10 percent off your entire purchase. Whether its clocks, watches, or anything else, you are going to save at WatchCo this week.
So whether it’s one of the brand new smart watches that have recently become available or maybe a bumpin’ pair of cans, you have until Friday at midnight Eastern to make your choices. After that, the discount code deactivates, and you’ll have to wait until St. Patty’s day 2016 to use it again.
Hit us up if you have any questions. Otherwise we hope you all enjoy your corned beef and cabbage, your green beer (responsibly) and–of course–your good luck!
“There’s nothing you can do/But you can learn how to be you in time.” Wise words from the Fab Four, but how can you learn what to get that special someone for Valentine’s Day?
We’ve got you covered here at WatchCo. Not only do we have several good choices in this email as well as a hand-picked Valentine’s Day gift collection on our site, but we’re also offering it to you all with a discount, too!
Use the discount code VALENTINES14 to receive 14 percent off any order placed before Friday at midnight. This deal expires soon, so make your choices ASAP!
(Discount code eligible for most–but not all–watch brands.)
While many “experts” have already predicted it, have you actually wondered what the world would be like without watches? No one would be on the same schedule. There would be nothing but guesswork that went into knowing when you had to be somewhere or do something. And the number of people pointing to their wrists on the street asking passersby for the time would reach an all-time high.
Think about it, though. If watches disappeared, that would mean that they were in fact in existence before. So every one of us watch wearers would be going all Butch Coolidge on the world. The convenience, the comfort, the fashion statement–all of those things would be gone. But these are the three things that would bug me the most:
1. I couldn’t leave the house on Sundays without fear of missing my favorite show.
Think about how the characters on The Walking Deadare dealing with a timeless world. Maybe if everyone still had working watches, things would not have gotten as bad as they are, as the show is now in the midst of Season Five. Rick finally looks like himself again after Carol recovered his old watch. And Abraham would know just how good of time he and his crew were making in driving to Washington, D.C. Beth could also have covered up that nasty IV scar with this lovely Southampton Classic from Daniel Wellington, too.
Featuring a two-year warranty with a lovely pink-and-blue NATO strap from England, this watch is perfect for any woman looking for a fresh time-teller on her wrist. Notice the rose gold case as well; I know I’d be upset if this model all of a sudden stopped existing.
2. You’d always be at the mercy of the sun.
Picture this: You’re enjoying a beautiful day on the water catching a ton of large mouth bass. Your wife Emily said she is making a lavish Italian dinner for you, but you need to be at the table promptly by five or your kids and her will be the only ones enjoying it. But you have no watch! How do you know when you have to end to the best fishing day of your life to go enjoy your favorite meal? By where the sun is in the sky? Are you really going to leave something as important like that to chance?
Surely not. When it comes to fishing and food, I know that I can never be trusted to make the right decision. I’m sure there are parallels in your lives, too. Which is why we both need this Classic Smart Watch from Cogito.
Not only will you know the time, but if Emily needs you to pick up capers or Parmesan cheese, you’ll find out she’s been calling your (non-waterproof) cell phone that you have locked up in your boat’s glove compartment away from the wetness that could destroy it. You can also check in on any sports scores and emails while you’re waiting for your next bite with this Cogito, too. In today’s world, this is more of a necessity, so to imagine something like this gone from our lives would surely send all of us into panic mode.
3. How would we know how rich rappers were?
One thing we know about today’s hip hop stars: Flashing wealth is not trendy, it is now obligatory. From the days of Public Enemy and N.W.A. rapping about the poverty-stricken neighborhoods they live(d) in, we now hear rappers like B.o.B and T.I. spitting lyrics about expensive shades, stacks of cash and all the alcohol you can possibly imagine consuming in their luxury vehicles and billionaire mansions.
But if you want something more tasteful–more realistic–and something that you can actually use to tell time rather than just have a $50,000 bracelet weighing your wrist down, then this Calibre 8700 from Citizen is perfect.
Sure the gold and diamonds make this watch look stunning. But the perpetual calendar function automatically changes the date in months with fewer than 31 days. And the Eco-Drive technology means you’ll never have to worry about changing the battery. Throw in the alarm feature, and you have one of the most stylish functional watches we carry. And your album doesn’t need to go platinum to be able to afford it.
I don’t want to imagine a world without watches from a personal or professional standpoint. And after reading this, hopefully you agree. Don’t take your watches for granted, and always make sure you have at least one spare in reserve.