Online Exclusive! Stunning, stylish and daring - CITIZEN L® introduces an iconic timepiece made especially for women. With an elegant white Mother-of-Pearl dial and sapphire crystal, the Sunrise series sets the standard for timeless women's fashion. In a reverse two-tone stainless steel case and bracelet. Model # EM0337-56D
CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we can improve it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy.