Stunning, stylish, and daring - CITIZEN introduces an iconic timepiece designed especially for women. Three diamonds float whimsically along the case and beautifully complement a soft gradient white/blue Mother-of-Pearl dial that is adorned with 7 diamonds. Also featuring a spherical sapphire crystal, and sweeping dial motif, the stainless steel case and bracelet are feminine in design. CITIZEN L Sunrise sets the standard for timeless women's fashion. Case size is 29mm. Watch band width is 13mm. Water resistant to 50 meters. Model # EM0320-59D.
CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we can improve it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy.