Diesel is an innovative international design company, producing a wide-ranging collection of jeans, clothing, intimates, and watches. Diesel is a leader in pioneering new styles, fabrics, manufacturing methods and quality control to guarantee an outstanding product. The company is present in over 80 countries.
Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Continually attracting new fans from all around the world, the label's cult international following spans ever farther from the tranquil rolling hills of Molvena in northern Italy, home of the company's world headquarters. Despite Diesel's extraordinary growth, its philosophy is the same as when it was created in 1978: it is still a brand that stands for passion, individuality and self-expression. Today, Diesel continues to blaze its own trail.