Embrace the effortless style that comes with a Citizen Eco-Drive watch. Imaging never having to worry about winding a watch or making sure it has a functional battery. The perfect everyday timepiece that rarely requires your attention, wearing an Eco-Drive allows you to turn your attention to the more important things in life. The company was established in 1924. The founding fathers selected the name Citizen so it would be "Close to the Hearts of People Everywhere" and soon after adopted the company's formal name, Citizen Watch Company. During the last seventy-five years Citizen has expanded its business throughout the world and has achieved recognition as the global brand. The past twenty-five year period has coincided with the company's dramatic rise to its current position as the world's largest watchmaker, a distinction Citizen has held every year since 1986.