About Fitzroy Watches

What does British culture and art mean to you? Perhaps the painted portraits and landscapes of tradition, gold-framed in eminent museums or beautiful age-old mansions whose eccentric inhabitants are the descendants of the faces and views in the pictures. Or maybe it is the vibrant, multi-cultural life of modern artistic London, where creative sparks from across the globe flourish in an atmosphere of endless possibility, from which exciting new musicians, fashion designers, artists and industrial talents continually emerge.

Of course both are right, representing the two sides of a place whose long and rich heritage helped create the freethinking buzz of the city today. This unique combination attracts like-minded and innovative spirits, adding further to London's reputation as a powerhouse of cultural and artistic ideas.

So it is hardly surprising that an independent, innovative new watch brand should take London's arts world spirit as its inspiration. Fitzroy has a noble and ancient name yet its approach is thoroughly modern. Every model encloses a good Swiss automatic movement but its quirky, individual, modern and yet classic look is unmistakably British. It has all the heritage and hand-crafted care one would expect of the best-made watches yet this particular quality product transcends old-style age and social divisions and even the gender gap, reflecting a profound change in people's attitudes.

Customer Testimonial

"I tried many sites ... to make this purchase. Only The Watch Co would ship to me here in Afghanistan (APO). It arrived very quickly and in perfect condition. This will be one of many presents for my wife when I return home in August."

Steven
US Armed Forces