What We Know About Komono
Who would have thought that a pair of European ex-snowboarders would have the talent and eyes for design to create one of the fastest-growing fashion watch brands in the industry? Yet that is the story of Komono. It is a story of antiques being brought back to life. It is a story of Paris and Milan giving their rare smiling nods to a brand whose price point is dwarfed by its competitors. And it is a story of people who time and again find that their desires are met through a brand that will never stop changing as long as the world keeps turning.
Komono is constantly melding classic design with modern fashion and pouring that mixture into wrist accessories suited for every lifestyle.
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Belgians Anton Janssens and Raf Maes launched the Komono brand and did the designing themselves. Despite neither co-founder having a traditional design background, they used their passions to create each piece of their collection.< p>
Less than a decade before they created the Komono brand, Janssens and Maes were snowboarding professionally. But their shared love of travel, photography and classic furniture brought them together to create the watches and sunglasses that Komono produces today. Neither one of them was trained academically in the school of design, but it actually may have been that unique angle that they came to the industry from that allowed them to create so many striking pieces in each seasonal collection they release annually.
Komono achieves their mission through blending polar opposites together to create exquisite accessories. For instance, instilling elements of yesteryear into each new piece that still meets the cravings of the modern watch wearer is a must. Making an impact on the high fashion industry with elements of personal design is a daily ritual. And ensuring everyday necessary accessories are not just simply available, but that they pop out of life and turn into unique experiences is not just desirable: It’s obligatory.
Who Fits In to Komono
Clearly Komono is not for the person who just needs to know the time. It is a brand for the fashion conscious and for the people who make an impact on the world without ever saying a word. The founders themselves said they create watches for people in the 20-35 age range, but as with anything, that demographic is ever-expanding with each passing year. Komono watches are meant to be worn next to the hand sipping a gourmet coffee while taking in the sights of Brussels and the hand that points out the texture of a sculpture at a San Francisco art gallery. You can find them proudly worn at a Hozier acoustic performance in Austin as well as on the woman typing away at a keyboard in a minimalist office while she attempts to craft her world into a better place for everyone.
Because of Janssens and Maes both being men, they felt that the attention to detail on the Komono women’s collection needed a fresh set of eyes. So an independent third designer is now working exclusively on that aspect to ensure that it is getting the proper treatment it deserves. Because art is always in flux and is as subjective as ever, Komono continues to reinvent itself four times per year in both the watch and sunglasses industries. When your idea involves combining evolving opposites, your brand inevitably always is progressing.
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