The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”. It’s our name and it’s our ideal.
The LEGO Group was founded in 1932 by Ole Kirk Christiansen. The Company has passed from father to son and remains a family owned business even today: Owned by Kjeld Kirk Kristiansen, a grandchild of the founder.
It has come a long way over the past almost 80 years – from a small carpenter’s workshop to a modern, global enterprise.
The LEGO Group is a privately held company based in Billund, Denmark. The company is still owned by the Kirk Kristiansen family who founded it in 1932.
The LEGO Group is engaged in the development of children’s creativity through playing and learning and it is this core philosophy that is built into every LEGO brand watch and clock.
Lego is a brand loved by many generations, and this item is sure to win the adoration of any child. And we can't deny, even as adults, we are in love with the new addition to the Lego family. This fully functional alarm clock is built to resemble the DC Super Heroes character The Joker. It is equipped with an easy to read digital display with on an LCD screen for even the youngest of time-tellers, and a backlight function is included for ease of use at night. The fantastic addition to the Lego series features an alarm mode with snooze (in case you would like to reminisce in Legoland memories just a little longer.)