Established in 1993, The Watch Company has grown to four retail stores and one central ecommerce facility. Whether you shop online or at one of our Watch Co. stores, you can rest assured knowing you'll experience the same passion for all things watches and unmatched dedication to customers who share our appreciation for a high-quality, well-designed timepiece.
The Best Built Performance Sports Watch. Period.
Reactor watches are performance-packed sports watches designed for the active consumer. WatchCo.com offers a huge selection of Reactor watches for both men and women. From tactical to dive watches, Reactor has been the choice of those that depend on a quality timepiece.