Established in 1993, The Watch Company has grown to four retail stores and one central ecommerce facility. Whether you shop online or at one of our Watch Co. stores, you can rest assured knowing you'll experience the same passion for all things watches and unmatched dedication to customers who share our appreciation for a high-quality, well-designed timepiece.
Swiss Army Alliance Watches
Experience the characteristics that have made Swiss Army Alliance watches among the greatest in the industry. Uniquely shaped chronographs, brushed stainless steel cases, luminous hands and markers as well as 100 meter water resistance are just to name a few.
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