Established in 1993, The Watch Company has grown to four retail stores and one central ecommerce facility. Whether you shop online or at one of our Watch Co. stores, you can rest assured knowing you'll experience the same passion for all things watches and unmatched dedication to customers who share our appreciation for a high-quality, well-designed timepiece.
History of Victorinox Swiss Army
About the Victorinox Swiss Army Brand
Victorinox Swiss Army is one of the World's best-known and iconic brands. How many times have you heard someone refer to a useful and versatile product as being the Swiss Army Knife of this or that? Swiss Army is synonymous with high-quality, versatile, and finely crafted instruments. Many resourceful individuals would never think of leaving home without their trusty Swiss Army pocketknife.
Victorinox began building their Swiss Army Watches more recently, but has subjected their line of timepieces to the same rigorous standards of utility, aesthetic design, durable quality and precision. Swiss Army Watches are a favorite of adventurers, but are equally at home in the office or on a night out.
Victorinox was established in 1884. The name combines the name of founder Carl Elsener's mother Victoria with the French term for stainless steel "inox" (actually short for acier inoxydable). Victorinox began supplying the Swiss Army with knives in 1891 and incorporated the white cross against a red background of the Swiss flag into its design.
There have actually been two official manufacturers of Swiss Army knives which has produced some confusion among consumers. In 2005, Victorinox acquired its rival Wenger which continues to operate as a separate entity, but Victorinox is the original maker of Swiss Army Knives and the only maker of Swiss Army Watches. Watches made by Wenger are called Wenger Watches.
Interestingly, the term "Swiss Army Knife" was coined by US Servicemen in World War II. The name proved to be much more marketable than the original name "Offiziersmesser."
Swiss Army watches started off relatively modestly with inexpensive models built to withstand the rigors of active use. These original models – still produced in the Swiss Army Original collection – have nylon straps, composite cases, highly legible dials and are water resistant.
Swiss Army watches have since branched into more diverse styles and types of watches from specialty dive watches to diamond accented dress watches and watches with mechanical movements.
Most Swiss Army watches feature ETA movements. ETA is a Swiss company which manufactures movements, both quartz and mechanical for watches. Its movements are considered to be of exceptional quality and are found in the majority of Swiss made watches, including such high-end brands as Omega and Tag Heuer. When you take a Swiss Army watch to any reputable watch service center for service, they will be familiar with its movement and parts are readily available. While the Swiss Army name may not carry the cachet of some higher-end Swiss watch brands, you can be assured that the quality of the movement is on par with Swiss watches with much higher price tags.
In particular, Swiss Army Automatic and hand-wind mechanical watches are very popular among watch collectors and those who are looking for a very good quality Swiss-made watch without the big price tag. These watches are generally produced with proven, high-quality movements, sapphire glass crystals and surgical grade stainless steel cases.
Swiss Army dive watches encompass a pretty diverse collection of serious dive watches that also look great for casual wear. People who enjoy an active lifestyle also value dive watches because of their durability and versatility, and it doesn't hurt that they convey a sense of youthful vigor.
More recently, Swiss Army has released a collection of ladies' dress watches with diamond dials. While Swiss Army diamond watches have an exquisite appearance, they also incorporate all of the practicality and durability one would expect of a Swiss Army watch.