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You buy a watch, they plant a tree—it’s that simple. For every one of these wood watches that WeWOOD ships out of its doors, WeWOOD plants a tree somewhere on planet Earth. What other brand offers you that? Add in the fact that WeWOOD watches are built with scrap wood and/or recycled wood, and the brand is truly saving the planet and improving our livable ecosphere. Approaching 300,000 planted trees now, this Italian-designed watch features numerous styles that are as fashionable as they are exceptional.
As a symbol of both conservation and decadence, WeWOOD not only makes its wearers look stylish, but also plants a tree for each watch sold.
Crafted and launched as an Italian designer brand in Italy in 2009, WeWOOD watches has expanded across the globe, and its North American headquarters is now located in Los Angeles.
A small village in the beautiful Tuscany region of Italy named Lamporecchio is where the WeWOOD brand was founded in 2009 with creators Emma Bogren, Daniele Guidi and Alessandro Rosano trademarking the company under the name “Fratelli Diversi”. While none of the three had a horological background, they were actually all well-versed in the fashion industry itself. Rosano designed footwear and Guidi was very experienced in the accessories distribution business. And through the company’s success, it expanded in 2011 to the current Los Angeles location as its North American headquarters.
Each watch has a specific Italian artistry to it, but all of their movements are manufactured in either Indonesia or China (an industry standard). Excluding the crystal, movement, button cell, all bracelet pins, and in some cases the buckle, each timepiece is comprised of 100 percent wood. No dyes or chemicals are used to treat the wood, so the colors you see on the models are all natural. All WeWOOD watches are hypoallergenic, and some of them even contain several different types of wood as well.
Environmentalists get another reason for sporting a WeWOOD in their day-to-day lifestyles, too. WeWOOD plants a tree right into the ground for every single watch that they manufacture and sell. So if you’re headed over to Bob from Accounting’s backyard barbecue and want to look your most casual, or you’re trying to impress that new clerk at your local head shop, a WeWOOD might be the right way to go. While not being the most formal watch in the world, they make great accessories for outdoor summer weddings as well.
Nearly four years after its launch, WeWOOD has already planted more than 250,000 trees worldwide. Almost 13,000 of those are still growing in the United States, and there are more than 50,000 in the African nation of Ghana. American Forests and Trees For the Future have also partnered with WeWOOD to make sure that they don’t fall behind in its promise to their consumers. Those consumers include the Grammy award-winning hip hop group The Black Eyed Peas and Emmy award-winning actor Eric Stonestreet of Modern Family fame.