Since its foundation in 1930 CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over. So as a citizen of the world we bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. We take that mission seriously and steadfastly welcome what the future may bring. As a true manufacture d'horlogerie CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch's final assembly. It's an artisan's approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities.