Today Only: $10 Off

We just launched our new web/mobile site, and we're so excited we're offering you $10 off any watch you buy today!

Use coupon code:

relaunch

at checkout.

About Us

Established in 1993, The Watch Company has grown to three retail stores and one central ecommerce facility. Whether you shop online or at one of our Watch Co. stores, you can rest assured knowing you'll experience the same passion for all things watches and unmatched dedication to customers who share our appreciation for a high-quality, well-designed timepiece. And because we're an authorized dealer of every brand we offer, you'll receive the full manufacturer's warranty and an authentic factory-direct watch each time you make a purchase.

The core group of The Watch Company is:

Dave 

David Gerczak - Founder, President & CEO

What I Do At WatchCo: Inventory management, marketing, accounting, day-to-day management, assist with order fulfillment and customer service.

What I Like: Family and friends, hobbies include weight training and fitness, high stakes fantasy football (www.myFFPC.com), reading and, of course, watches.

Watches I Own:

Oakley Holeshot Stealth Black  Citizen Mens Eco-Drive Atomic Skyhawk AT Stainless Watch  Bertucci A-4T Vintage 44 Aero Men's Titanium Watch

Brice 

Brice Andrew Masters - Product Manager | SEO Strategist | Marketing Strategist

What I do at WatchCo.com - I manage new product addition, marketing strategies and SEO implementation.

What I like: Literature, collecting things from around the World, my son, old cars, noodles, e-sports.

Watches I Own:

Ziiiro Celeste Mono  01 The ONE Slim Square  Citizen 20th Anniversary Diver

Rob 

Rob Pawlowski - Director of Fulfillment

What I do at Watchco.com - I'm responsible for overseeing customer service and ensuring orders arrive to customers. Worked at The Watch Company/www.watchco.com for 14 years.

What I like: collecting vinyl records, reading, writing, crossword puzzles, fashion, and Chicago Bears football

Watches I Own:

Luminox Navy Seals  Bertucci A2-T Watch  Suunto Core Watch

Eric 

Eric Balkman - Director of Vibe

What I do at WatchCo.com - I am responsible for coordinating hipness, designing sophistication workflows, promoting synergy (like a boss) and dictating corporation swagger.

What I like: I enjoy consuming and producing broadcast and print media, dominating fantasy football and chillin' at the club with my boys George Clooney and Jay-Z.

Watches I Own:

Storm Darth  Equipe Dash  Bertucci A-4T Vintage 44 Aero Men's Titanium Watch

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If you order a watch and decide you aren't completely satisfied with your choice for any reason, simply return it during the next 365 days. Complete details are on our return policy page. We make it easy to ship online.

When you make an online purchase with The Watch Co., your credit card transaction will be transmitted via a secure server. We accept MasterCard, Visa, Discover and American Express, and we welcome your purchase online or via phone or fax. If you wish to submit an order via mail, we accept personal checks, cashier's checks, money orders, and credit card payments.

We invite you to contact us with any questions about our products or services. You can reach us by phone Monday - Friday 9am-5pm central time toll free at 1-800-584-1618. Or, contact us via e-mail at any time.

The Watch Company, Inc.
1500 N. Casaloma Blvd Suite 202
Appleton, WI 54913

Fox River Mall
4301 W. Wisconsin Ave.
Appleton, Wisconsin, 54913

Coral Ridge Mall
1451 Coral Ridge Ave.
Coralville, IA 52241

West Acres Mall
3902 13th Ave. Southwest
Fargo, ND 58103

info@watchco.com
p: 1-800-584-1618
f: 920-830-2898