Established in 1993, The Watch Company has grown to four retail stores and one central ecommerce facility. Whether you shop online or at one of our Watch Co. stores, you can rest assured knowing you'll experience the same passion for all things watches and unmatched dedication to customers who share our appreciation for a high-quality, well-designed timepiece.
Playful, Colorful and Sassy
Throw on an Ice-Watch and have some fun. The loud and proud Ice-Watch makes a statement. While other watches are the epitome of boring, an Ice-Watch means you aren't afraid be seen. Ice-Watch watches are affordable watches with bold and colorful styling. All the way from Belgium, the Ice-Watch watches from The Watch Co. go with any outfit or personality. The Ice-Watch is an international, intercultural, intellectual watch with many color and style choices to choose from.