Established in 1993, The Watch Company has grown to four retail stores and one central ecommerce facility. Whether you shop online or at one of our Watch Co. stores, you can rest assured knowing you'll experience the same passion for all things watches and unmatched dedication to customers who share our appreciation for a high-quality, well-designed timepiece.
You have two eyes, but Ziiiro watches have three. And with that extra visibility, Ziiiro watches have crafted-some of the most uncommon, attention-getting timepieces the watch industry has seen in years. With an emphasis on minimalism, you won’t have anything else getting in the way of you reading the time. Ziiiro watches don’t use passé ideas like hands or markings, either. Each Ziiiiro watch uses soft rings of fluorescence that charts the passage of time. Like sands through the hourglass, these are Ziiiro watches