New @WatchCo:

Polar Fitness & Outdoor Watches

Polar watches have been the industry standard in heart rate monitors since 1977. More than three decades ago, a group of talented people who specialized in biology, athletics and technology convened and decided to design and manufacture the world's best hear rate monitor. That single belief by the Polar watch people has now translated into the widest selection of heart rate monitor watches available. From the individual who is looking to get back into shape to the most finely tuned athlete looking to improve his or her performance in the most minute management, Polar heart rate monitors have them covered.Check out our entire selection of Polar watches at Watchco.com.