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Dad Does Deserve It Make sure your father is set for summer with a Bertucci field watch on sale now!Father's Day is still two-and-a-half weeks away, but we're giving you a great reason to get dad's gift today. How? In the...

Hit the Beach Today! Our great selection of Maui Jim sunglasses will help finish off your summer "must-haves".Towels? Check. Headphones? Check. New shades? No? Well, your wish is our command. We've got a ton of sunglasses to choose from right now, and...

Make Mom Happy Now Place your order now and make your mother proud that she has such a smart kid. :)We know you feel. You're getting into freak-out mode with Mother's Day being Sunday and you not having a gift for...

Mother's Day Pre-Sale Don't wait until it's too late to find a great giftfor Mom. Use discount code MOTHER10 now!She gave birth to you. She took care of you. She raised you right. And now here's your chance to return the favor...

Happy Earth Day 2015! Now when you buy a WeWOOD watch or pair of shades from WatchCo, they'll plant a tree!Thanks to the good people at WeWOOD, you can celebrate Earth Day in style while sustaining Mother Nature at the same...

For today's WatchCo post, we welcome in guest blogger and author Adam Partridge. Fresh off writing and publishing An Illustrated History of the Wristwatch, Adam shares some of his findings below that he came across in his research. You can read...

The New Fossils Have Arrived! With the dawning of a new season comes the launch of the Fossil Spring Line.The first day of Spring is nearly upon us, so it's time for us all to clean everything out and start fresh....

 Love is all you need: Our Valentine's Day Sale is back!!"There's nothing you can do/But you can learn how to be you in time." Wise words from the Fab Four, but how can you learn what to get that special someone...

[caption id="attachment_814" align="aligncenter" width="300"] Rolex ain't got nuthin' on these guys.[/caption]From the-name-misrepresents-the-brand-department, WatchCo has added another line to its collection: Cheapo Watches. Now before all of you pretentious luxury lovers stop reading this post, at least hear me out for another few...

[caption id="attachment_800" align="aligncenter" width="300"] Don't wait until February! Break out the duct tape and make your own Apple watch today![/caption]One of the geekiest buzz announcements of 2014 was Apple's introduction of the Apple watch to the public. Sure, we don't...

Oh, yeah! We all pretend to hate them, but when we walk by Cinnabon in the mall, we always make an excuse to break away from our friends to steal a taste or at least a sinful whiff. Cinnabon cinnamon...

Okay, so maybe you're aren't as bad of a gift-giver as Frannie Freakshow above, but you can probably stand to improve on your Valentine's gift to your boyfriend/husband (or both) this year. Stay away from cologne, sensible slacks, and back...