Larger Than Life

Let's face it: Size matters. And as much as you might want to, you can't go back to the stone ages when watches with dials the size of coins were fashionable. So it's time to go big.Leading the way in the Diesel summer line is the aptly named Mega Chief series. Featuring a massive 51mm case and an uber-accurate chronograph, this timepiece is sure to turn heads when you're out and about this summer.

And while you're picking up a Mega Chief watch by Diesel, don't forget to browse through all of the rest of our new summer collections of wristwatches, optics, bags, carryalls and a ton of other awesome stuff that you'll want for summer. Happy shopping from all of us at The Watch Co!

SMITH Optics

Fresh air limit-stretchers can't get enough of SMITH's gear. Featuring ski goggles, snowboarding helmets and of course premium eyewear, SMITH is among the industry's best.Shop SMITH Shades Now»

Helle Knives

The only thing sharper than these blades are their stylish handles. Featuring the finest in Norwegian design with the best grips, Helle is where you want to be.Pick Up a Helle Knife Now»