More Than Just Elegant
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"No breakfast until my watch is fastened to my dainty wrist."[/caption]Who loves a good tagline? I know that I do--that is until it becomes unbearable because of its supersaturation into popular culture. Many moons ago, when I was watching television with my grandfather, an ad for Citizen watches came on. There was a catchy little tune with the word "elegance" being repeated many times. (I literally CANNOT believe I found it on YouTube--check it out here, but please forgive the VCR-quality and how dated it is--I'm old, alright?)Anyway, my grandfather--rest in peace--sang that tune over and over and over again. Citizen's advertising worked on me--"elegance" became synonymous with Citizen watches. I immediately associated graceful celebrities through the decades like Audrey Hepburn (pictured above), Celine Dion, Kate Middleton with delicate Citizen watches. But after seeing some of the new styles we got in from Citizen this past week, elegant is not in the top 100 adjectives I would use to describe some of these watches. Take the Eco-Drive Altichron for instance (Please, take it!).[caption id="attachment_667" align="aligncenter" width="300"]
Trust me--it looks waaaaay better on a wrist than on a rock.[/caption]You need something for rock climbing? Here--it's got a 32,000-foot altimeter and electronic compass. But what about when you jump off that rock and go diving into the ocean? No worries--it's water resistant to 200 meters and features a rubberized dive strap. But is it tough enough to stand up to everyday abuse? It has a titanium case and hardened mineral crystal--you tell me, homes. One left, gents--get it while it's hot. But in case you don't, check this one out:[caption id="attachment_669" align="aligncenter" width="300"]
Worn by Sylvester Stallone (Editor's note: This is not confirmed and probably untrue)[/caption]Remember the 1981 film Nighthawks? Neither do most people in 2013, but it wasn't bad. After all, who wouldn't want to watch a movie that looks like this:[caption id="attachment_670" align="aligncenter" width="202"]
"Nighthawks: The First Expendable"[/caption]And before I actually get back to talking about watches, how pathetic is it that we live in a day and age where the Stallone movie is referenced before the classic Edward Hopper painting:[caption id="attachment_671" align="aligncenter" width="300"]
Sorry, art. You get second billing here.[/caption]
Uh, yeah--THAT'S champagne! Watches don't get any more baller, ladies![/caption]I don't want to sound too over-the-top here (I already feel like Tom on Parks and Rec with how much I absolutely love a watch being marketed around a glass of the bubbly), but the watch is called the Eco-Drive Jolie...it's called the JOLIE, people! Now, I'm not sure if the good people at Citizen named it after her, but tell me you won't feel like this every time you snap it on:[caption id="attachment_673" align="aligncenter" width="200"]
"I'm looking for Eric Balkman--has anyone seen him?"[/caption]Seriously, the Jolie has been a pretty popular seller for us in the short time we've had it. Notice the rich, smooth, sexy links and that modern-looking crown. Since it never needs a battery, you can wear it during table reads, film shots, press junkets, the premiere and all the awards shows. You'll be hard-pressed to find another watch under $250 with this kind of attractive luster.Here at WatchCo, we received about three dozen new styles, which this blog post doesn't have the space for. What they all have in common however is that each has evolved from the tried-and-true elegance watches of the 1980s. Feel free to check out the new models all right here. I gotta jet--all of a sudden I have an urge to re-watch Salt.
"No breakfast until my watch is fastened to my dainty wrist."[/caption]Who loves a good tagline? I know that I do--that is until it becomes unbearable because of its supersaturation into popular culture. Many moons ago, when I was watching television with my grandfather, an ad for Citizen watches came on. There was a catchy little tune with the word "elegance" being repeated many times. (I literally CANNOT believe I found it on YouTube--check it out here, but please forgive the VCR-quality and how dated it is--I'm old, alright?)Anyway, my grandfather--rest in peace--sang that tune over and over and over again. Citizen's advertising worked on me--"elegance" became synonymous with Citizen watches. I immediately associated graceful celebrities through the decades like Audrey Hepburn (pictured above), Celine Dion, Kate Middleton with delicate Citizen watches. But after seeing some of the new styles we got in from Citizen this past week, elegant is not in the top 100 adjectives I would use to describe some of these watches. Take the Eco-Drive Altichron for instance (Please, take it!).[caption id="attachment_667" align="aligncenter" width="300"]
Trust me--it looks waaaaay better on a wrist than on a rock.[/caption]You need something for rock climbing? Here--it's got a 32,000-foot altimeter and electronic compass. But what about when you jump off that rock and go diving into the ocean? No worries--it's water resistant to 200 meters and features a rubberized dive strap. But is it tough enough to stand up to everyday abuse? It has a titanium case and hardened mineral crystal--you tell me, homes. One left, gents--get it while it's hot. But in case you don't, check this one out:[caption id="attachment_669" align="aligncenter" width="300"]
Worn by Sylvester Stallone (Editor's note: This is not confirmed and probably untrue)[/caption]Remember the 1981 film Nighthawks? Neither do most people in 2013, but it wasn't bad. After all, who wouldn't want to watch a movie that looks like this:[caption id="attachment_670" align="aligncenter" width="202"]
"Nighthawks: The First Expendable"[/caption]And before I actually get back to talking about watches, how pathetic is it that we live in a day and age where the Stallone movie is referenced before the classic Edward Hopper painting:[caption id="attachment_671" align="aligncenter" width="300"]
Sorry, art. You get second billing here.[/caption]Frankly, I doubt that ANYONE pictured above wore the Eco-Drive Nighthawk, because of how stellar a timepiece it actually is. It's all black stainless steel, from the bracelet to the case with Citizen's five-year warranty on it as well. So if whether you're an every-man working behind a desk right now or a city cop figuring out how in the world to get rid of an international terrorist, you can time out your plan of attack to the second with the chronograph on this baby. However, if you're neither--and in fact a woman--then might I suggest this:
[caption id="attachment_672" align="aligncenter" width="212"]
Uh, yeah--THAT'S champagne! Watches don't get any more baller, ladies![/caption]I don't want to sound too over-the-top here (I already feel like Tom on Parks and Rec with how much I absolutely love a watch being marketed around a glass of the bubbly), but the watch is called the Eco-Drive Jolie...it's called the JOLIE, people! Now, I'm not sure if the good people at Citizen named it after her, but tell me you won't feel like this every time you snap it on:[caption id="attachment_673" align="aligncenter" width="200"]
"I'm looking for Eric Balkman--has anyone seen him?"[/caption]Seriously, the Jolie has been a pretty popular seller for us in the short time we've had it. Notice the rich, smooth, sexy links and that modern-looking crown. Since it never needs a battery, you can wear it during table reads, film shots, press junkets, the premiere and all the awards shows. You'll be hard-pressed to find another watch under $250 with this kind of attractive luster.Here at WatchCo, we received about three dozen new styles, which this blog post doesn't have the space for. What they all have in common however is that each has evolved from the tried-and-true elegance watches of the 1980s. Feel free to check out the new models all right here. I gotta jet--all of a sudden I have an urge to re-watch Salt.