No, This [SALE] Is Not a Mistake!Christmas in July promotion, and make yourself (and your pocketbook) happy in the process.All you have to do is add the items you want into your cart, then punch in the discount code HOLIDAY10 to receive 10 percent off your entire purchase.*After that, all you need to do is just sit back and relax knowing your new wristwatch, pair of shades, shoulder bag, carrying case or other fantastic finisher is on its way to you. And Merry Christmas (in July) from all of us at The Watch Co!* Some restrictions may apply. We've contacted Santa for assistance.New - Reactor TimepiecesIf a more durable sports watch is made by anyone, we've never heard of it. These are super stylish, super tough and super new!Shop - Local Supply SunglassesFashionable and affordable, Local Supply shades are made for those who want to take every wear anywhere.Shop - Tense Wooden WatchesFeaturing some of the world's most durable wood, Tense's summer collection has some of the most striking wooden timepieces in the industry!