Skip to content

About Us

About Us

Established in 1993, The Watch Company has grown to three retail stores and one central ecommerce facility. Whether you shop online or at one of our Watch Co. stores, you can rest assured knowing you'll experience the same passion for all things watches and unmatched dedication to customers who share our appreciation for a high-quality, well-designed timepiece. And because we're an authorized dealer of every brand we offer, you'll receive the full manufacturer's warranty and an authentic factory-direct watch each time you make a purchase.



The core group of The Watch Company is:


David Gerczak - Founder, President & CEO

What I Do At WatchCo: Inventory management, marketing, accounting, day-to-day management, assist with order fulfillment and customer service.

What I Like: Family and friends, hobbies include weight training and fitness, high stakes fantasy football (, reading and, of course, watches.

Watches I Own:

Oakley Holeshot Stealth Black  Citizen Mens Eco-Drive Atomic Skyhawk AT Stainless Watch  Bertucci A-4T Vintage 44 Aero Men's Titanium Watch



Aaron Awe - Shipping Manager

What I do at - I'm responsible for overseeing customer service and ensuring orders arrive to customers.

What I like: collecting vinyl records, reading, writing, crossword puzzles, fashion.

Watches I Own:

Luminox Navy Seals  Bertucci A2-T Watch  Suunto Core Watch



Eric Balkman - Director of Vibe

What I do at - I am responsible for coordinating hipness, designing sophistication workflows, promoting synergy (like a boss) and dictating corporation swagger.

What I like: I enjoy consuming and producing broadcast and print media, dominating fantasy football and chillin' at the club with my boys George Clooney and Jay-Z.

Watches I Own:

Storm Darth  Equipe Dash  Bertucci A-4T Vintage 44 Aero Men's Titanium Watch



Brice Masters - Master Tactician - Amazon FBA Manager

What I do at - I am responsible for the management and upkeep on our FBA account on Amazon. I Tactize like a boss. My best friend are a tape measure and a tape 'gun'.



Join our email list and receive access to members-only sale events and first access to hot new brands the moment they're released.

If you order a watch and decide you aren't completely satisfied with your choice for any reason, simply return it during the next 365 days. Complete details are on our return policy page. We make it easy to ship online.

When you make an online purchase with The Watch Co., your credit card transaction will be transmitted via a secure server. We accept MasterCard, Visa, Discover and American Express, and we welcome your purchase online or via phone or fax. If you wish to submit an order via mail, we accept personal checks, cashier's checks, money orders, and credit card payments.

We invite you to contact us with any questions about our products or services. You can reach us by phone Monday - Friday 9am-3pm central time toll free at 1-800-584-1618. Or, contact us via e-mail at any time.

The Watch Company, Inc.
101 W. Edison Ave., Suite 140
The Edison Center
Appleton, WI 54915
p: 1-800-584-1618
f: 920-830-2898